We start by understanding the DNA of the brand and its needs and by knowing what services they want Shoelutions to be involved in.

We have clients who want a 360° service from scratch, from brand creation, design, prototyping, production, brand communication, etc. While others seek only a specific service.

After the client gives us some references and goals of what he wants and before starting any design, we make a strategic plan, usually following these principles:

Context Analysis – Market, Competition, Trends, Pest, Swot.
Define the Purpose – The brand, its mission and vision, objectives.
Differentiate and Position – Target Audience, Value Proposition, Competitive Advantage, Strategy.
Create a Process – Creative Concept, Moodboard, Tone of Voice, Logo, Identity Manual.
Plan the Execution – 4P’s, Touch Points, Activities and communication plan, Implementation schedule.

The process of creating a footwear brand is long and unpredictable, so the brand needs to have well-defined planning to be structured, managed in the right way, and promoted according to its identity. This makes the brand increase its relevance in the market, as well as creating a good reputation with the public and being able to grow in a lasting way.

If the client only wants the logo development service and the identity manual, we do it, but it is important to have all the rest of the work well done and planned because a brand is not just a logo.

After validating the intended concept, we start with draft drawings from which you can request modifications. We make up to two rounds of corrections, unless otherwise agreed.

After approval we make the drawings with illustration of materials in 2D or 3D, with technical information, colors and indication of the suppliers of the materials.

After indicating the type of model you want, either through a photo or a drawing, we do the modeling in Cad 2D. From there we can make the molds in cardboard, fiber or acrylic and then we have the necessary tools to start cutting the model.

If this service is for a factory that has a cutting machine, we can send the file directly with all the specifications that the client indicates.

At Shoelutions we have some free templates that can be used by several clients. In these cases the templates work as private-label and are not exclusive to the client.

However, if the customer requests a specific design and / or modeling, it belongs exclusively to that customer and can be taken to another factory.

It depends on whether the project will be made in shapes and soles already developed, when this is the case we can do it in 15-25 days.

For samples that require mold/sole development, we may need 45-60 days.

Yes, all samples are charged. If there is a large production order, we can reimburse you for the cost of the sample.

We have a wide variety available in our material library. Leather, fabrics, linings, soles, heels, insoles, applications, shapes, etc.

We have also made available to our customers a consulting service in which we search for the desired material or, if it does not exist, we put it under development with the proper supervision.

Since the year 2017 we felt a boom of clients with new projects that were based on sustainability. This made us invest time to better understand all the concepts, to look for new materials and to always take into consideration the design concept itself and all the products used in manufacturing.

Yes, we already have a large group of PETA certified suppliers that allow us to produce a complete shoe without the use material with animal origin.