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Work / MAPI Brand & Product Identity

Create a identity manual and all visual identity for a children barefoot footwear brand. 
 

Brand Concept Analysis, Strategy, Identity Design, Planning

Product Identity Packaging, Engraving, Labels, Shoe Care

Inspired and passionate about barefoot footwear, the brand’s owners asked us to create a brand focused on raise awareness of the benefits of wearing barefoot shoes and that could show the world choices can be made with respect for people and the planet.

They also aimed for the brand to be able to unite people along the value chain. From material suppliers to factory workers, shopkeepers and consumers, reconnecting the links between those who produce, sell and buy.

The brand name, MAPI is inspired by the daughter and dog of the brand’s founders.
 
MA from MAdalena PI from PItaya. After several studies, the emotional connection turned out to be the one that made the most sense, combining ease of memorization and similar phonetics in different languages.
 
The logo uses a simple and distinctive sans serif font.
Its geometric structure, with rounded corners, provides harmony in a relaxed and modern style that represents the brand well.

In the product identity, we focus on various details on the sole, insole and numerous elements on the outside of the shoe, using the most varied printing and engraving techniques.

The packaging reflects the brand’s identity and values and is accompanied by other elements that consolidate it.

Branding Services

.Brand Concept
Analysis & Strategy
Identity Design
.Product Identity
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