{"id":138,"date":"2022-05-25T14:59:47","date_gmt":"2022-05-25T14:59:47","guid":{"rendered":"https:\/\/shoelutions.pt\/project-elci\/"},"modified":"2025-02-14T00:42:05","modified_gmt":"2025-02-14T00:42:05","slug":"project-elci","status":"publish","type":"page","link":"https:\/\/shoelutions.pt\/pt\/projects\/project-elci\/","title":{"rendered":"ELCI"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t<\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t
\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tBack\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Work \/ ELCI<\/font><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tRebranding of a classical men footwear brand.
Create a new image, more focus on marketing and the international market.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Brand Concept\u00a0<\/span>Research, Strategy, Identity Design<\/span>
Product Identity<\/strong>\u00a0Packaging<\/span>
Communication <\/strong>Photography, Digital, Social Media<\/span>
Commercial <\/strong>Official Online Store, Licensed Labels<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

With more than 50 years in the market, ELCI is a brand of classic shoes for men with a handmade production and high quality standards.
In 2020 the brand decided to invest in a new strategic development, combining its classic nature with a more marketing-oriented mentality and international expansion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tHow we did it?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Elci is a name that was born out of a love story of the brand’s founder for his wife Elsa and his dream of producing footwear.<\/p>

“EL” comes from the first letters of ELsa and “CI” originates from the middle letters of FranCIsco. A very common way at that time of naming companies.<\/p>

In the new brand development manual we could have chosen to change the name but we wanted to keep the history of the brand alive.<\/p>

We designed a new logo and symbol, as well as developing a brand identity manual.<\/p>

The communication strategy is based on a selection of traditional brand values that are most important to the target audience and current trends and is now focused on four values: tradition and innovation, handcrafted experience, custom manufacturing and reuse and recycle.<\/p>

Project date: 2020<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t