Product identity is the overall personality of a product.
We help you build the entire brand image in the details that will give it differentiation and identity in the market.
The first contact a customer has with your product is through the packaging.
The compact card has an increased quality, for a more differentiated segment. In this standard model the customer can choose one of our standard sizes in white or black and we only print in one color on the cover.
In this option the customer maintains the high quality and can add premium details, he has more freedom to create. The minimum quantities are 1000 units.
It varies a lot depending on the type of cardboard chosen, its grammage and desired finishes.
They are generally more economical and, even with a complete personalization, we can make them from 500 units upwards.
The application of a logo, symbol or design adds value to the product and helps identify the brand.
There are several possibilities for doing so, and the gender of the brand can be decisive in the most appropriate choice.
Through temperature and pressure applied to a metal stamp with the desired design, a low-relief is created. The result varies depending on the material used.
It is possible to place a color film that will also transfer this color to the material.
There are multiple printing techniques (digital, pad printing, screen printing, etc…) and all have their advantages and disadvantages, so it is necessary to consider the number of colors and quantities in your choice.
A laser is a high-powered beam of light that, depending on its intensity, can cut or simply engrave. It has no color, and the result will vary depending on the material used.
It has the advantage of being a technique that requires no tools, only the preparation of a digital file.
In embroidery the design is made through the sewing thread, the more stitches the greater the definition.
It allows the use of several colors.
Usually labels have two purposes. On the one hand, to increase the visibility of the brand with labels where the brand logo is inserted, adding an aesthetic component and, on the other hand, to provide information about the product.
Usually used on the insole or the toe of a sneaker, these labels can be printed or embroidered on fabric.
Rubber labels are made by micro-injection. They are generally used in sports, children’s or safety footwear.
High Frequency is a process to join two materials materials and create low or high relief. It can be done on labels or applied directly to the upper.
Can be produced in several types of paper, formats and finishes.
They usually have a small hole where a thread will be applied.
A piece of footwear never remains eternally perfect, but it can last longer if we know how to care and pack it properly.
Sulfite paper serves primarily to pack the footwear in the box, but it may also be useful for communicating the brand image.
More and more people are using cloth bags. This environmental purpose has brought a trend and its usefulness is enormous.
When it comes to a more classic shoe, sometimes a small change can make a big difference in how easy it is to put on.
It also serves as an advertising gift.
A postcard thanking you for your purchase, with brand information, or instructions on how to care for your shoes can be a way to continue the connection with the customer.
Some product identity projects
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