Product identity is the overall personality of a product.
We help you build the entire brand image in the details that will give it differentiation and identity in the market.
The first contact a customer has with your product is through the packaging.
The compact card has an increased quality, for a more differentiated segment. In this standard model the customer can choose one of our standard sizes in white or black and we only print in one color on the cover.
It varies a lot depending on the type of cardboard chosen, its grammage and desired finishes.
They are generally more economical and, even with a complete personalization, we can make them from 500 units upwards.
The application of a logo, symbol or design adds value to the product and helps identify the brand.
There are several possibilities for doing so, and the gender of the brand can be decisive in the most appropriate choice.
Through temperature and pressure applied to a metal stamp with the desired design, a low-relief is created. The result varies depending on the material used.
It is possible to place a color film that will also transfer this color to the material.
There are multiple printing techniques (digital, pad printing, screen printing, etc…) and all have their advantages and disadvantages, so it is necessary to consider the number of colors and quantities in your choice.
A laser is a high-powered beam of light that, depending on its intensity, can cut or simply engrave. It has no color, and the result will vary depending on the material used.
It has the advantage of being a technique that requires no tools, only the preparation of a digital file.
Usually labels have two purposes. On the one hand, to increase the visibility of the brand with labels where the brand logo is inserted, adding an aesthetic component and, on the other hand, to provide information about the product.
A piece of footwear never remains eternally perfect, but it can last longer if we know how to care and pack it properly.
Some product identity projects
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