This July, the city of Offenbach, Germany, will host the first-ever Barefoot European Shoe Fair, taking from july 31th to 1st of august, 2025, at the renowned Messe Offenbach exhibition center. This groundbreaking event is the first of its kind in Europe to focus exclusively on barefoot footwear — a growing movement that blends wellness, ergonomic design, and natural foot freedom.
Shoelutions will be attending the fair to stay at the forefront of barefoot innovations, connect with industry leaders, and explore new opportunities to support clients looking to develop barefoot footwear concepts.
With over 50 international brands expected to exhibit, the fair aims to attract retailers, designers, buyers, and manufacturers who specialize in barefoot shoes. In addition to product showcases, the event will feature workshops and expert talks focused on technical requirements, sustainable materials, and design strategies for barefoot footwear.
For Shoelutions, this is a valuable opportunity to dive deeper into the technical and aesthetic aspects of barefoot development — from anatomical soles and zero-drop structures to flexible components and lightweight materials.