A new analysis from JOOR, a leading B2B wholesale platform in the fashion and footwear industry, reveals significant shifts in global consumer preferences. According to the report, sandals and flats are gaining strong traction, while sneakers once the undisputed leaders of the market are showing signs of slowdown.
Affordable Price Points Growing in Demand
One of the most notable trends highlighted by JOOR is the rising demand for footwear priced under $250. Retailers are increasingly leaning toward “premium accessible” price points as consumers become more cautious with spending amid economic uncertainty.
Sandals and Flats Take Center Stage
The report shows a clear shift toward lighter, more practical silhouettes:
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Sandals have experienced a significant increase in market share.
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Flats are also gaining popularity, aligning with the growing preference for comfort-driven fashion.
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Sneakers, which dominated global sales in previous years, have seen a slight decline as consumers opt for simpler, more versatile styles.
What’s Driving This Shift?
JOOR’s analysis points to several contributing factors:
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Economic Caution
With financial uncertainty affecting many regions, consumers and retailers are prioritizing more affordable styles without compromising on quality. -
Lifestyle Evolution
The continued demand for comfort amplified by hybrid work environments and casual everyday dressing is boosting interest in easy-to-wear silhouettes like sandals and flats. -
Regional Differences
Although accessible price points are rising globally, markets such as Europe, the Middle East, and Africa (EMEA) still show a strong appetite for higher-value luxury footwear.
A Changing Footwear Landscape
The findings suggest that today’s footwear market is not driven solely by status or trend cycles, but by a growing desire for practicality, value, and versatility. As consumers refine their preferences and budgets, brands and retailers will need to adapt focusing on silhouettes that balance comfort with design, and price points that reflect real-world purchasing behavior.