Meet our team

Jeanette Vieira.

Managing Director

With a degree in Business Management and solid experience in accounting and commercial management, Jeanette founded Shoelutions in 2009 alongside Ricardo, giving life to a project that combines innovation, quality and passion for the footwear sector.

At Shoelutions, Jeanette plays a key role in financial and commercial management. She ensures the company’s solidity, managing budgets, controlling costs and analyzing financial performance to guarantee well-founded strategic decisions. She is also the commercial manager for the footwear brands they own and represent. Her strategic vision and relationship skills strengthen partnerships and expand Shoelutions’ presence in the market.

Born in Venezuela, Jeanette is adventurous, sociable and outgoing, characteristics that are reflected in both her personal and professional life. Passionate about travel, she loves exploring new destinations, cultures and flavors, always in search of new inspiration.

Sport is also part of her daily life, as she is a regular at the gym and a soccer fan who cheers both inside and outside the stadium and loves to gather her friends together to share the emotions of the game.

With a keen eye for detail and an ever-dynamic approach, Jeanette ensures that Shoelutions continues to grow sustainably, keeping quality and innovation at the heart of the business.