Work / Lang.S Product Identity
Create elements of product identity that make easier to the consumers identify the brand and values.
Product Identity Packaging, Engraving, Labels, Shoe Care
Communication Digital catalog
Lang.S is a Romanian barefoot footwear brand born in 2024. They stand for having a deep connection with the environment, ethical practices, as well as a high commitment to sustainability.
They wanted to create several elements of product identity that would make it easier for the consumer to identify the brand and her values through these details.
We create elements that express the brand’s identity with harmony and coherence, making it easy for the consumer to identify it through the details created on the product.
Environmental concerns were also taken into account, for example in the hang-tag and post-card, which were developed using seed paper that can later be transformed into plants.
In addition to these two elements, we also created fabric label, shoe box, embossed logo, sulfit paper, dust bag, insole and catalog.